I’ve worked with Amy for going on 3 years now, and I’ve had the opportunity to view her magic through both sides of the marketing window. When I was originally given the referral to contact Amy by one of my Globalspec clients, it was immediately clear to me after the first phone call how much energy and passion she brought with her in whatever she did. In the business of selling exposure in the form of advertising at the time, I saw how she had effectively created a strategic marketing plan for Allied Reliability and their start up joint venture with General Physics. Then I saw her execute them both flawlessly. She was then given the opportunity to revamp a marketing and nurturing campaign for another client of mine in Iriss. She met that challenge head on and turned the shotgun approach she inherited for marketing into a process with sniper like precision. The other side of the window I was able to view Amy through was when I hung up my advertising sales hat to lead up the marketing/sales efforts of one of my clients. Amy helped me collaborate on marketing automation ideas, lead nurturing best practices, and the ever important CRM integration to keep track of it all. The formula she has created for the Red Checker is truly a godsend for incognito sales specialists like myself trying to fill a marketing role as well. I have learned so much from Amy in the short time I have been able to collaborate with her. She is a tested and proven marketing/sales rockstar any growth company would be lucky to add to their team.