The Red Checker provides innovative business development solutions for companies who are in growth mode and need growth strategy implementation, productivity tools, greater effectiveness for their marketing strategies, and assistance with acquiring and keeping their most strategic prospects and clients – always with the goal of increasing revenue.
photo via Dollarphotoclub
Every lead is not sales-ready or interested in buying today.
Actually, you have permission to stop sending unqualified leads to your sales people. They have important revenue-generating activities to conduct and don’t have the time to engage with unqualified leads who may not even fully know what they need. […]
photo credit: salesman-dance illustration via photopin (license)
A Better Way To Sell
A lead generated through a solid demand generation strategy, supported by a robust marketing automation tool, will ensure a nurtured, mature, sales-ready lead is turned over to sales. This process for accelerating lead qualification can significantly low […]
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Almost every morning, you wake up with a looming sense of dread. The mere thought of getting out of bed and doing your morning routine makes you grit your teeth and question your very existence. You wonder why? Well, you hate your job. I totally understand dragging yourself out of bed every morning to spend the day work […]
High Volume | High Quality | Sales-Ready
High Volume: This probably does not need an explanation. Your sales team wants more leads and as a sales organization they are looking to build volume and sales pipeline. It’s still a numbers game after all.
High Quality: Possibly more important than the volume of leads is the inherent qua […]
In today’s world, it now only takes a few seconds and a small number of poorly chosen pixels to handicap your career ambitions. Whether we believe it or not, we make instant judgments about people and the first image we see, it’s also true for recruiters and others getting their first impressions from what we put online.
“Face p […]
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With so many advantages and benefits to outsourcing, why then are salespeople experiencing barriers and objections from prospects at every turn during prospecting?
The seven obstacles listed below are some of the most common reasons your company’s prospecting will require relationship management, empathy, ac […]
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Marketing automation uses software and tactics that allow companies to nurture prospects through the entire lead-to-revenue lifecycle. Marketing automation typically generates significantly higher revenue for companies, providing an excellent return on the inve […]
When you spend the time to create video or other digital content that has a marked impact on your industry, things get fun very quickly, especially when you watch the number of shares, reposts, retweets and comments rise in a very short amount of time. You’ve said something important. You’ve shared useful, actionable informati […]
You Can’t Sell Clicks
Make this a mantra: “I can’t sell clicks.”
Because you can’t.
There is a book called “The 50 Metrics Every Marketing Professional Should Measure.” What blows my mind is that there’s actually a book telling me I need to measure 50 things, at once, to do my job right.
No one should h […]
When describing yourself and your work, stick to the facts.
Don’t comment on them.
For example, say you work in a ball bearing facility. You could say, “Our ball bearings survive extreme temperatures…” and reference tests and tangible evidence that you’ve performed to find out just what your product can do. O […]