Amy Campbell is the Owner and Director of All That Happens at The Red Checker. 


The Red Checker provides innovative business development solutions for companies who are in growth mode and need growth strategy implementation, productivity tools, greater effectiveness for their marketing strategies, and assistance with acquiring and keeping their most strategic prospects and clients – always with the goal of increasing revenue.






    September 2, 2013  by Amy Campbell

    Soundbites, Thought Leadership and Twitter

    Changing your Channel of Interaction
    Social media has provided an outlet for “soundbite communication” through sites such as Twitter. With email boxes constantly filling up with SPAM, you can use Twitter to tame the mess and focus with whom you are interacting. Setup a Twitter account that exclusively manages all your […]

    August 26, 2013  by Amy Campbell

    Where Do All The Great Ideas Come From?

    Establishing a Leadership Console
    Discover and collect topic ideas by using applications like Google Alerts and NewsBlur to have stories relevant to your industry pushed to your email box. Choose a topic that is relevant to your industry, and write an opinion piece to post on your blog, or simply share the article on social media outlets […]

    August 19, 2013  by Amy Campbell

    Planning and Focus Required for Thought Leadership

    Staying focused is the key to achieving thought leadership. Online Tools for planning and visualization are a great help when mapping out how you want to be perceived in your market, and how to build your virtual image. Mind-mapping tools available on sites such as mindmeister.com can help you organize […]

  • August 12, 2013  by Amy Campbell

    How To Become a Thought Leader in Your Industry

    Becoming a Thought Leader in Your Industry Through Social Media
    Social media is irrevocably changing the business landscape. It used to be that businesses and individuals just “pushed” information into the email boxes and hands of their target market, determining and leading the discussion with their potential custome […]

    July 10, 2013  by Amy Campbell

    Can You Teach An Old Dog New Tricks? You Bet!

    I am a life-long learner.
    I think it’s critical to my survival to keep learning…of course, I enjoy learning about topics I can leverage in my business or monetize in some way – social media optimization or innovative ways to use content marketing to drive lead generation, for instance!

    But, I know many people who […]

  • July 9, 2013  by Amy Campbell

    Are You an Entrepreneur? Defining Questions You Must Answer For Yourself!

    If you are reading this then you’ve thought about or are engaging in an entrepreneurial pursuit. Are you the “type” of person who sees an opportunity, seizes it, monetizes it repeatedly? Or, is this your very first idea….and you’re doing it in the safety of an existing 8-5, steady pay-check kind of atmosphere?
    Either wa […]