- Logo Design
- Brand Collateral
- Brand Story Development
Branding Guide Development and Production
This documentation is often overlooked and is a critical part of building brand equity. The bigger your company grows, the more important this set of guidelines for the use of your company’s most valuable asset (The Logo) becomes! Misuse or unauthorized use of your company logo can damage your brand and communicate negative things about your company. Brand protection is important and a formalized document describing just how your logo can be used, color combinations, fonts allowable for use, and even file naming conventions may be addressed here. Consistency in your brand communicates quality and attention to detail.
Standardized Templates for Corporate Documents: Forms, Business Cards and Development of Collateral: Brochures, Postcards, Flyers, White Papers, Case Studies and Presentation Materials
If you’ve been working with a hodge-podge of forms, templates and corporate documents, it’s time to clean it up for a standardized look. Branding is important internally and externally. Internal documents that have a consistent brand appearance reflect a company with pride and contribute to positive morale within an organization. External documents have the appearance of a systemized and organized company. It helps to build brand recognition whenever there is a consistent appearance in all communications.
White Paper/Case Study/Testimonial documentation, development and production
Once you have a template, it’s time to get the content! Knowledge-based white papers are a terrific lead generation tactic. In some instances, you can even charge for these, though it is not customary to do so. Case Studies and Customer Success Testimonials are the “proof-in-the-pudding” that some future clients care about. If you can show your successes or have a testimonial or even an “Advocate Client”, you have a third-party verification of your abilities! These are worth their weight in gold when utilized properly.
Presentation Development (PowerPoint Presentation) for: Client Meetings/Conference, etc.
Presentations are more effective when meaningful visual aids are incorporated. Clip Art is out and high quality, relevant imagery is in! The Red Checker is committed to ensuring that the integrity of your messaging is maintained by removing obstacles such as poor or amateurish graphics, wordy and unnecessary text, inconsistent formatting and awkward content flow are noted or replaced with permission.
Development of Training Materials (Slides, Workbooks, Print Materials)
Building a training course and materials which you can package and charge premium rates for doesn’t happen by accident. The Red Checker team of graphic designers and publishing professionals will make your training course a high-quality event which will communicate your company’s commitment to excellence and professionalism. These printed and assembled materials are great for private, on-site trainings and live events as well as public regionalized courses. An adaptation of these materials can be utilized for the Web-enabled Training classes. E-Commerce Integration assistance is available for automating registrations for either.