Amy is the Founder and Director of All That Happens! at The Red Checker, a full-service marketing agency primarily serving the Industrial and Healthcare markets.
Amy’s been a fan of marketing automation since she was first introduced to the concept as a way to establish and further thought-leadership in 2006. Since then, she’s learned a lot about executing marketing strategies, and using the in-depth business intelligence found within best-in-class marketing automation tools, to enable sales efficiencies whether integrated with a CRM or not. As an Act-On advocate since 2013, Amy and her team have converted and migrated companies to Act-On from Marketo, Hubspot, Pardot, and smaller automation email systems.