Digital Marketing starts with your online internet face which could be your website or blog, any of a handful of social media platforms, or numerous other online, web-based, digital outlets.
The Red Checker leverages our digital, creative, and analytical expertise to build strategies that capture your audience’s attention wherever you are on the world-wide-web. We don’t ignore the computer, mobile, and digital media audience afforded by optimizing every tool possible. We implement website strategies right upfront and extend it to your marketing strategy into social media and beyond.
Digital marketing can include but is not limited to advertising delivered through a variety of channels such as search engine optimization (SEO), Paid Media (PPC/SEM), and social media marketing (SMM). We fundamentally believe ‘earned’ leads are more valuable and more likely to convert than ‘paid’ leads.
Email as Content Marketing is at the heart of what we do and we underpin it all with Marketing Automation enabling Data Analytics with Business Intelligence so there’s actionable data to drive decision-making for appropriate follow-on and/or prospecting strategy deployment. What we want is to foster and retain an audience, a community who will become ambassadors of your brand to extend your reach and influence others to find out more about your solution offerings.
We are conversion-focused because let’s face it, we can’t sell clicks, and neither can you! What it really all boils down to is, we want to do the things that matter to you; things that are measurable; things that are revenue-generating at the end of the day.
- Marketing Strategy
- BI Data, Metrics, Reporting, & Analytics
- SEO
- Content Marketing
- Digital Press
- Influencer Marketing (light capabilities)
- Website Design & Development
- Video & Audio Production
- Content Development
- Lead to Opportunity Lifecycle