At The Red Checker, digital strategy can include, but is not limited to
Social Media Strategy
Social Media Strategy for Twitter, Linkedin, Facebook and YouTubeThis aspect of your marketing messaging is the one element most frequently put on a backburner. In some instances, there is a disbelief that consumers are actually utilizing these forums to make decisions about purchases. But they are! Conversations on social media are taking place – the only question is… Will you be part of them? If you are not represented there, you will miss out on an opportunity to communicate with your prospects and buyers to build rapport and relationships.
Strategic Planning for Sales and Marketing Processes
Sales, Marketing and/or Business Development Process Definition
This defined series of steps should guide prospects from initial contact to purchase and explains each step, the required action for the move to the next step, the literature and tools you provide to move to the next steps, estimated length of time within each step, and conversion rates. With a documented sales process you can sell more efficiently, generate more accurate sales and revenue reports, estimate the ROI for marketing campaigns and see which stages take the most time. At the end of the day, the marketing and sales playbook is the alignment most organizations need to maximize their revenue growth.