Marketing automation has come a long way since its inception. Modern marketing automation platforms allow you to perform many functions designed to help meet your lead generation, lead qualification, lead conversion – and thus revenue generation – goals. These include:
- Email marketing
- Lead nurturing
- Landing page and microsite management
- Lead scoring
- Lead lifecycle management
- Testing messaging and content
- Content management
- List management
- Campaign and workflow management
- Integration with CRM systems
Marketing automation systems are able to integrate with external systems as well, such as SEO/SEM/PPC management and social media management.
However, most of the companies that use these systems aren’t leveraging the full power at their disposal. This could be due to a lack of strategy, lack of content, improper list management, or simply lack of expertise.
The Red Checker leverages our expertise in multiple marketing automation platforms so that we can take on a marketing automation project with a platform-agnostic approach, allowing us to leverage a MarTech stack that works for your needs. Our platform experience includes, but is not limited to Act-On, Marketo, Pardot, HubSpot, and Eloqua.
You never need to feel overwhelmed, we’ll guide and help you achieve the success you’re looking for with solid, tested, process-driven lead and lifecycle management strategies and implementation.
We understand your need to be more efficient and effective with your marketing activity. Marketing automation with The Red Checker’s in-depth knowledge of marketing strategy supported by years of experience and expertise across a variety of industries and platforms can formalize and stabilize your marketing efforts to monetize and GROW!