Thought Leadership

Don’t Be a Marketing Jerk Lesson #2. You Can’t Sell Clicks

You Can’t Sell ClicksMake this a mantra: “I can’t sell clicks.”Because you can’t. There is a book called “The 50 Metrics Every …

When describing yourself and your work, stick to the facts. Don't comment on them. For example, say you work in a ball …

I am a life-long learner. I think it's critical to my survival to keep learning...of course, I enjoy learning about topics I …

Tip: When drafting a whitepaper, you must get specific about WHAT, WHY and WHAT. *Seldom should you ever tell the HOW. A …