Strategic Planning for Sales and Marketing Processes
Sales, Marketing and/or Business Development Process Definition
This defined series of steps should guide prospects from initial contact to purchase and explains each step, the required action for the move to the next step, the literature and tools you provide to move to the next steps, estimated length of time within each step, and conversion rates. With a documented sales process you can sell more efficiently, generate more accurate sales and revenue reports, estimate the ROI for marketing campaigns and see which stages take the most time. At the end of the day, the marketing and sales playbook is the alignment most organizations need to maximize their revenue growth.
- Digital Strategy
- Brand Strategy
- Digital Transformation Strategy
- Marketing Strategy
- Content Strategy
- Pricing Strategy
- Product Lifecycle Strategy