A Better Way to Sell A lead generated through a solid demand generation strategy, supported by a robust marketing automation …
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Why Universities Should Teach Marketing Automation
Marketing automation uses software and tactics that allow companies to nurture prospects through the entire lead-to-revenue …
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What is a White Paper and What is it Intended to Accomplish?
Tip: When drafting a whitepaper, you must get specific about WHAT, WHY and WHAT. *Seldom should you ever tell the HOW. A …
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