A Better Way To Sell A lead generated through a solid demand generation strategy, supported by a robust marketing automation …
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Why Universities Should be Teaching Marketing Automation
Photo credit: Students in Classrooms at UIS 10-15-10 via photopin (license) Marketing automation uses software and tactics that …
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You Are Doing it Wrong and Your Salespeople Hate You!
Winning Over The Sales Team and Bringing Up The Bottom Line...Can both be done? Yes. Read on! Ask any …
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What is a White Paper and What is it Intended to Accomplish?
Tip: When drafting a whitepaper, you must get specific about WHAT, WHY and WHAT. *Seldom should you ever tell the HOW. A …
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