What is a White Paper and What is it Intended to Accomplish? Tip: When drafting a whitepaper, you must get specific about WHAT, WHY and WHAT. *Seldom should you ever tell the HOW. A …Continue Reading about What is a White Paper and What is it Intended to Accomplish?
Why Universities Should Teach Marketing Automation Marketing automation uses software and tactics that allow companies to nurture prospects through the entire lead-to-revenue …Continue Reading about Why Universities Should Teach Marketing Automation