Andre Ellman

I’ve worked with The Red Checker since 2008, and I’ve had the opportunity to view their magic through both sides of the marketing window. When I was originally given the referral to contact Amy Campbell at The Red Checker by one of my Globalspec clients, it was immediately clear to me after the first phone call how much energy and passion they bring with them in whatever they do. In the business of selling exposure in the form of advertising at the time, I saw how they effectively created a strategic marketing plan for Allied Reliability and their start up joint venture with General Physics. Then, I saw them execute both flawlessly. They were then given the opportunity to revamp a marketing and nurturing campaign for another client of mine in Iriss. They met that challenge head on and turned Iriss’ shotgun approach for marketing into a process with sniper like precision. The other side of the window I was able to view Amy and The Red Checker through was when I hung up my advertising sales hat to lead up the marketing/sales efforts of one of my clients, Mercer International Inc. Amy helped me collaborate on marketing automation ideas, lead nurturing best practices, and the ever important CRM integration to keep track of it all. The formula she has created for the Red Checker is truly a godsend for incognito sales specialists like myself trying to fill a marketing role as well. I have learned so much from Amy in the short time I have been able to collaborate with her. The Red Checker team are tested and proven marketing/sales rockstars and any growth company would be lucky to add them to their team.