When I came on-board at IRISS, The Red Checker already had established and optimized the Salesforce.com Enterprise platform with a third-party services company and had designed and then executed a strategy utilizing Marketo marketing automation software to drive more visitors to IRISS’ website, which produced leads of greater quantity, quality and sales-readiness for our independent field reps. Their ongoing administration of these platforms, enabled IRISS to align our marketing and sales globally. They demonstrated a deep understanding of advanced marketing methodologies like lead scoring, lead nurturing, and marketing qualification in support of our sales teams.
It was a pleasure to work with Amy and the team at The Red Checker when more technical content and expertise were needed and to serve IRISS prospects in the qualification phase of the process. Their direct support of the various industry conferences, advertising and content (both written and multimedia) made my job so much more enjoyable and together we enabled greater sales potential than if we hadn’t had the benefit of The Red Checker content marketing, lead generation, marketing qualification and sales-enablement strategies. I highly recommend The Red Checker for companies who believe they haven’t begun to realize the hidden potential of their thought leadership, have a good deal of existing content and/or want to execute on re-purposing them to increase leads and generate tangible revenue.