Facts About Checkers:
Checkers is played on an 8×8 board, Each player has 12 pieces, There are 32 reachable board squares, It’s an abstract strategy game, Strategy and Tactics are required and considered a ‘mind sport’, Casual games can last 3-10 minutes but tournament games 1-3 hours or more, If every opponent plays perfectly, we’ll arrive at a draw…but, ideally, we want to arrive at win/loss outcome – so we can play again!
Yeah, but it’s not like we’re playing a game of chess here… That’s hard! Checkers is a child’s game. Right?
Sure, the complexity of chess is 10^43 to 10^50 while checkers is 10^40 but, you’ll still need a solid experience & strategy to WIN at either!
Checkers & Marketing
In the game of checkers, jumping over your opponent’s piece to capture their pieces is foundational to the game. In the game of checkers, if you have the option to jump, you have to take it.
In the game of marketing, market share is gained by leading the conversation in areas of importance – or say, jumping over your opponent’s piece to capture the audience’s attention and possible market share. Jumping, as it turns out, in marketing is always mandatory too.
In the game of marketing, if you have the option to overtake your competition and have the stronger thought-leadership position, you’re going to want to identify the vital content needed by your target prospects. You’re going to need some strategy and solid tactics to get their attention and establish your organization as the foremost authority on the topic of their significant pain-point(s). Do this part well, and you may have the opportunity to gain in-person audience with your target prospect where you can listen to understand their real issues.
You won’t be going it alone though, you’ll have the right business intelligence to navigate discussions and then all the ways your product and service solutions address their business pain points. The Red Checker’s Digital Dozen ensure you always have the right first impression whether it’s inbound (attraction marketing) or outbound (interruption marketing).
Regardless, of who makes the first move to engage, or how, the strongest strategy, expertly executed, has the greatest likelihood of winning at checkers and at marketing!