Tip: When drafting a whitepaper, you must get specific about WHAT, WHY and WHAT. *Seldom should you ever tell the HOW. A …
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Don’t Be A Marketing Jerk – Lesson #1
TRUTH: The best way to ensure you are not a Marketing Jerk is to be developing vital content your audience cares about, and …
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Thank You. How May I Be Of Service To You?
Initiating Action and Showing GratitudeBy using social media to interact with your market, and going beyond simple interaction to …
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Top Down SocMed Strategies for Thought Leadership
Getting Your Boss’s Buy-in It may be a challenge to convince the powers-that-be in your organization to allow you to engage with …
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