You Can’t Sell ClicksMake this a mantra: “I can’t sell clicks.”Because you can’t. There is a book called “The 50 Metrics Every …
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Why 3rd Party Verification is Powerful!
When describing yourself and your work, stick to the facts. Don't comment on them. For example, say you work in a ball …
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What is a White Paper and What is it Intended to Accomplish?
Tip: When drafting a whitepaper, you must get specific about WHAT, WHY and WHAT. *Seldom should you ever tell the HOW. A …
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Don’t Be A Marketing Jerk – Lesson #1
TRUTH: The best way to ensure you are not a Marketing Jerk is to be developing vital content your audience cares about, and …
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